CREATE=DESTROY

by Anne-Marie Boisvert

From the outset, the title chosen for this Magazine suggests the dual, troubled and troubling nature, the inherent duality, of Web art; its outline — often unanticipated — fleetingly appears and disappears on our screens, for the sake of pure enjoyment, or for that of the exploit itself, as confrontation, or by political or social conviction, as critique, among other things, of what the Web is fast becoming: less a space for encounter and exchange than simply a reflection of commercial globalization.

Thus, British artist Heath Bunting calls himself an "artivist" (this term, among others, cited by James Flint in "Telegraph", p: 1), obviously a conflation of the words "artist" and "activist". He's not alone; his works/actions are often the result of team effort or of a parallel undertaking with other "artivists" gathered, since 1994, under the title, "net.art": Rachel Baker, Alexei Shulgin, Olia Lialina, Vuk Cosic, Pit Schultz, Andreas Broeckmann, Dirk Paesmans and Joan Heemskerk (the last two working together by the name of JODI). Their projects, whether solo or group, originate from "virtual centres", the major ones being CERN, birthplace of the "World Wide Web", the Moscow WWWart Centre, the Ljudmila Media Lab and "jodi.org", in Barcelona (cf. Mark Nixon, World Art Magazine, irational.org — Heath Bunting, p:5). At Irational.org, one such "virtual centre", one can find the list of works/actions by Heath Bunting and Rachel Baker (and a few other artists). Other names worth mentioning are American artists, Mark Napier and Natalie Bookchin (who produced collaborative works with Alexei Shulgin, such as "Introduction to net.art", commented in the "Web Works" section of this issue, and in "Before and After"), and Canadian artist Sheila Urbanoski (known for, among other productions, her appropriation/subversion of pornographic sites).

In spite of the differences in their work, these "artivists" have two major points in common. The first is humour — whether it be savage, ironic, or simply playful. According to the French philosopher, Henri Bergson, author of a now classic study of comedy, "society naturally fosters organization, structures, an order that insures and strengthens stability, but is perpetually threatened by sclerosis. Laughter is the cure for this sclerosis." (Tournier, summarizing Bergson's theory in Le vent Paraclet, p:196.)

The other point they have in common is the way in which they use the arsenal of the Web's technological resources to subvert and turn them against themselves, or against what the Web as reflection and product of society is becoming (or has already become) — a gigantic shopping mall. A critique of technology is therefore central in these works — "Our work is obviously a struggle against ‘high tech’." (Tilman Baumgärtel, Telepolis, "Interview with JODI", p:4) —, and inseparable from a socio-political critique of power relationships (between producer and receiver) on the Web.

The battle is brought into the computer itself. JODI, for instance, emphasizes the Web's intrusion (from a public space) into each computer (a private space) by establishing a power struggle with the surfer, seemingly arranging to "crash" the latter's machine with works such as OSS.JODI (where small windows frantically appear and disappear as soon as one clicks onto the site, which also highlights the transience of the medium), putting the surfer in a panic, in which he loses his (apparent) mastery of the machine and of navigational choices (his "right", for instance, to go back, to hop to another site, or to exit the digital highway) — in vain does he look for a way of escaping the invasion (solution: shut down and reboot…). "Artivists" sometimes choose a "low tech" approach, as Alexei Shulgin does, performing "concerts" of intentionally outmoded equipment (386s). Similarly, Vuk Cosic subverts the levels of language on the Web and the easy fascination of the colourful, attractive and realistic appearances made possible by cutting edge applications, by using a "basic" language, like ASCII, to produce "porn images" (images where the contour of the "body" remains abstract, and another kind of "power struggle" is played out on the spectator's voyeuristic and frustrated desire to consume the spectacle and his pleasure). One notices in all these works a certain rejection of the visual, a desire to keep close to language, the origin of the medium. The work of Sheila Urbanoski (cf. the interview with the artist, by Sylvie Parent, in the current issue of Magazine) overtly plays the same sadomasochistic power game with the surfer, drawing him into a "false" porn site with "real" images "borrowed" from "real" sites, to then not only frustrate her "victim" of his anticipated pleasure (presenting him, for instance, with images of prehistoric women, or excerpts from feminist texts), but, "still worse", going as far as to break the tacit contract of anonymity that constitutes the major appeal of the Web (and the reason for its success, remarks Sheila, in the interview) by threatening to reveal the visitor's identity.

For its part, Heath Bunting's work harbours several aspects: a constant is his will to establish a crossover and juncture between the "street", or everyday, local space, and the Web, the "deterritorized", global non-place, leaving his mark (one should note that Bunting is also a graffiti artist) on the search engines so as to appear at the top of search results (a technique honed — again! — by porn site webmasters), to "subvert" for his own benefit, that is, for the benefit of his critical and humorous discourse, the public's interest in commercial sites — such as Adidas and Nike —, thwarted, interchanged, or modified, like the site the big pharmaceutical firm, Glaxo, whose employees, after the performance of his "art", were asked to donate their pets to the company for vivisection — to the dismay of Glaxo, who took the artist to court until he took down his "fake" site. Often, however, Bunting involves the public in a more active and positive manner, producing true places/moments of encounter (like the first cybercafés). Bunting's work, and that of the "artivists" in general, is centred above all on the question of (re)creating space/time, in as much as it helps create "links" (Web links, links that bind, links that retrace), playing on a set of conceptual polarities: local/global; author(creator)/reader(spectator); word/language; here-and-now/elsewhere; speed/slowness; high tech/low tech; individual/community (corporation); appearance/disappearance; visibility/invisibility (the question of anonymity, but also the refusal of being identified, "appropriated", institutionalized by the world of art and commerce, (cf. Mark Nixon, "World Art Magazine", p:6)). The links create works/actions, which constitute traces that Bunting insists must, along with other "artivist" work from net.art, remain modifiable, a great advantage of Web art, also emphasized by JODI, precisely being that works may be regularly modified, displaced, made to appear and disappear, or on the contrary, left to "ex-ist" in cyberspace forever (cf. Telepolis, Interview with JODI, p:4).

This series of oppositions expresses the dichotomy signified in the title "Create/Destroy", it impels and "works" it. However, the pair of concepts serving as basis for, and crossing over, all others is that of "virtualization/actualization". Why? Because — as I pointed out in the article on hyperfiction in the previous issue (No. 9) of the magazine — the digital phenomenon, and the Web in particular, have actualized the promises "text" to an extent to which its theoreticians (such as Roland Barthes and his fellows) could only dream of until now (having been able only to mark out "some" text, fragments of text, here and there, in certain works). Yet, what are these promises, if not the hope of realizing the potentialities of language as such? And how are they accomplished, if not as the actualization of virtuality — language being, as grammarians have shown, a virtual system of signs that speech (or writing) actualizes in specific linguistic occurrences?

The works/actions of the artivists of net.art must be considered "textual" in this sense, because (1) their formal aspect depends on programming languages to exist, and (2) even their non-verbal elements, such as images (Sheila Urbanoski's porn images, for instance), are inscribed in the linguistic flux — for these works, as we have seen in a few examples, are essentially critical, and utopian as well (in that they aim to intervene, to act on the world, even to change it).

 

TERRAIN, TARGETS, ISSUES: ECONOMY AND SOCIETY

The post war period, extending to the present, represents an advanced, "organizational" phase of capitalism (cf. Lucien Goldmann, La création culturelle dans la société moderne, Gonthier, Médiations, 1971), characterized by a thorough integration of society by means of ever-increasing quality of life and the weakening of traditional opposition. Socialism's hope of opposing contemporary capitalism through the development of a revolutionary proletariat seems to have received its death blow: yet, while the soviet block may have been far removed from Marxist utopia, its disintegration has nevertheless left the world an object of unbridled and unhindered capitalist globalization. Another significant phenomenon is the concentration of power within a limited group of technocrats, while technicians, even the most competent, merely carry out orders. As a result, the mental life of individuals is considerably diminished. Traditionally, human beings have defined themselves according to two fundamental dimensions in which they have developed their behaviour and mental life: the tendency to adapt to the real, and the tendency to go beyond the real toward the virtual, that is, toward something situated elsewhere and that human beings must create through their actions. However, social evolution in the technocratic society tends to reduce human beings to the first dimension, that of adaptation to the real, and to turn then into agents, technicians of limited awareness, what German philosopher Herbert Marcuse called "unidimensional man", preventing individuals from concerning themselves with problems of economic, political and social organization, and leading them to be increasingly and solely preoccupied with problems of consumption and social status.

This situation also affects questions of communication and culture: the ever more staggering quantity of information disseminated by the mass media requires for its assimilation a powerful effort of synthesis at the very time when social evolution is diminishing this activity, the increasing reification leading the people toward passive reception rather than to inventive integration. Now centred on the mental life of the individual (rather than on brute physical repression, now become needless, at least in advanced societies) — cf. on this subject, the works of American thinker, Noam Chomsky —, the insidious oppression of the dominant strata has acquired a global, circular character: for, from both a social and a cultural perspective, the mass production of "illiterate" specialists and academics (competent in their field, though completely passive and consumer-minded in others) renders problematic the question of expression, understanding, and action, whether critical or creative, at the level of reality, the present, virtuality, becoming. One must conclude that the human being becomes reified as the world becomes more virtual. The solution? (Re)virtualize the human being, and reaffirm subjectivity, that is to say, accentuate, encourage and reinforce the second of the human being's two innate tendencies as outlined by Goldmann and Marcuse: the tendency to go beyond reality in favour of the virtual, of the creation and invention of "something else" and an "elsewhere". The works of the artivists at net.art testify to this at once critical and utopian aspect of virtualization. For the Web has the potential, as the privileged domain of virtual powers, of being a new place, rather than a servile copy of the actual world: this is the potential that Bunting and the others seek to explore, thus proving themselves worthy heirs of the Web's "hacker" pioneers.

 

VIRTUAL/ACTUAL

First, the digital sphere forms a privileged space for the virtual, not, as one tends to believe, because it is in itself virtual: one in fact hears just about everywhere that the digital revolution has opened a window from our world into that of virtuality. But such an expression is misleading, as it assimilates the virtual with the possible. The real is; the possible is not, but could be. So, what of the virtual? The possible is a logical modality: just as a modal proposition P may be certain or not, contingent or necessary, it can also be possible or impossible. Thus, the possible, in some sense, is predictable, since it is uttered, designated, described by this proposition P, which will be confirmed, or not, by the accession to existence of that which it serves to announce, designate, describe.

The virtual, for its part, is not a logical category. It calls for interaction: the virtual is not simply a proposition the confirmation of which is left to the future, but rather a complex issue demanding resolution, the result of which will depend on an investment. Contingencies, context, individual differences will all "have their say" in the resolution of the virtual, that is, in its actualization. For: "The virtual blooms only with the entry of human subjectivity." (cf. Pierre Lévy, Qu'est-ce que le virtuel?, p:38) The digital just allows the combinatory and display of potential data: but, in facilitating access to this data (texts, images, etc.), it favours interactivity, and thus, the "entry of human subjectivity" into the process of reading and writing, in the to and fro between virtualization and actualization.

Which is to say that the emergence of the digital world — the opening of a virtual window in our own — does not imply, as is all too often thought, that the virtual "remains" virtual; nor that the virtual may shift into reality. Rather, every interaction in cyberspace is an actualization of the virtual. Each occurrence of this actualization is an event. Yet, at the same time, this inter-subjective interaction finds itself displaced, "deterritorialized": in other words, this interaction — this reading, this encounter — is redistributed and dispersed in the non-place, non-temporality of cyberspace, the ex-istence of the virtual. A back and forth movement therefore occurs between actualization and virtualization, as it does in language itself, where every utterance always refers, for its very comprehension, to the whole of language as a virtual system while also referring to the context of its occurrence. Thus, as summed up by Pierre Lévy, who follows the explication formulated by Gilles Deleuze (in Différence et répétition) of the different categories in classical logic: "the real resembles the possible while the actual responds to the virtual," the real is substance, persistence; the possible, the form of a substance, a still hidden but "insistent" determination, a becoming; whereas the virtual "is not here, its essence is in the exit: it exists" (in the strictly etymological sense of the Latin term, ex = "out of" + sistere = "to be place"); "as manifestation of an event, the actual finally arrives, its operation is occurrence." (cf. Lévy, p:135)

 

ART AS "VIRTUALIZATION OF VIRTUALIZATION"

The back-and-forth between virtualization and actualization, subjectivity and objectivity, here and elsewhere, now and the past/future, therefore constitutes the essence of the humanization of humanity, humanization that occurs thanks to the "three great means of virtualization and hominization": language, first; technique, second; and finally, social, legal and ethical codification. World of signs, world of things, world of beings: each of these is virtualized — questioned (again) and transformed —, the virtualizing effort being effected each time according to a triple structure analogous to the operation of language: (1) the analytical breakdown of the world into a system of signs, (2) the application of which will enable expression and action, (3) which, in turn, will have an effect or result. Such is the nonstatic structure of virtualization: process, actualization and interactivity. The actualization of the virtual will then never exhaust the latter: on the contrary, it revitalizes it.

In this context, art is "at the confluence [of these] three great currents" (Pierre Lévy, Qu'est-ce que le virtuel?, p:76): indeed, art (artworks) is (are) at once discourse, technique and transcendence (that is, carrier(s) of values). Given its privileged position, art as such (and Web art as much as any other), corresponds to a "virtualization of virtualization" (Pierre Lévy, pp:76-77). In other words, the essence of art is to question the questioning, to emphasize at once the quest for an elsewhere and the insistence of the here and now, the tension between subjectivity and objectivity, evanescence and permanence, etc., so as to express and exalt, while also problematizing, the situation. To summarize, we may then hypothesize that Web art is doubly armed for the virtual war, for resistance to the contemporary economic world's reification: first, as art, that is, as a "virtualization of virtualization"; secondly, given its particular medium (digital), which maximizes the potential of the virtual. It is now a question of seeing what forms, methods and modes of action these works use.

 

ETHICS AND AESTHETICS OF POLITICAL ART

The Internet is still young; yet, patterns are already taking shape, tending toward regulating, regularizing, and, especially, commercializing it, toward transform it, at worse, into "the greatest shopping mall in the world." Battles and manoeuvres are well underway to insure monopoly over it: the AOL-Time-Warner merger (which has also just acquired EMI, the major music production/distribution company) is the most striking recent example — probably because of media attention.

It is "natural" then, one might say, for "Web" artists to target such patterns, try to counterattack, and rebuff these maneuvers to further the young "tradition" of limitless liberty and openness on the Internet. The creators themselves — originators, thinkers, engineers, variously called "hackers" — have largely implemented their creations according to a libertarian ethic inseparable from their common passion for the application and development of burgeoning technologies, their efforts based on free access to products and services, on exchange, independence and resourcefulness. This ethic arose mainly from the sixties yippie movement in the US (the leading figure of which was well known activist Abbie Hoffmann, who died in 19989), promoting freedom and DIY ("do it yourself"). Its enemies of choice: the military-industrial complex; its weapon of choice: humour and hoaxes (Hoffmann made himself known as a prankster while mounting a "coup" at the Wall Street stock exchange). The DIY cause has been taken up, as we know, by the punk movement, which have chosen not only an attitude, but also an aesthetic, one and the other being "in your face", raw, forceful, low tech and unadorned; no need to "know" how to play an instrument to play real rock 'n' roll, nor to "know" how to paint to produce graffiti with an aerosol can or make tags. This aesthetic and attitude have had an obvious influence on Web artists such as Heath Bunting, Alexei Shulgin … recall JODI's "ugly commercial sons of bitches" on receiving the "Web Award" that reeked too much of marketing and packaging to their taste, or "Mystress" Sheila Urbanoski's willfully aggressive, "in your face" provocation, appropriating pornographic images "borrowed" from "real" porn sites to set up her own and break the (tacit) promise of anonymity taken as a given on the Web.

Such aestheticizing of politics has certainly existed since the beginning of the modern era (that is, since the second half of the nineteenth century). Social and political movements and artistic schools have joined in a critical stance against capitalist industrial and post-industrial society from which they emerged. Dada and Surrealism claimed to follow Marxism; Guy Debord's situationnisme influenced May '68, in France. Already in the last century, figures of Romanticism maintained links with the socialist movements of their day, got politically involved (Lord Byron, Georges Sand), and often spoke of these movements in their work. Yet one must see that what is typical of modernity, from about 1850 and then throughout the 20th century, is the interpenetration of art and life. Thus, post-romantics, such as Baudelaire (the first poet of modernity), aim to turn their life into a work of art; thus, the surrealists' imperative to "change life".

Whoever intends to take stock of contemporary political art must consider this evolution. It is a consequence of the advance of the post-capitalist industrial world into private life, of the resulting reification, and of the necessary attempts to combat this invasion by relying on the three tenets of modern and post-modern art: (1) self-referentiality; (2) intentionality; (3) performance.

 

ART AS WEAPON

Cultural resistance takes two roads: the formal protest of an art that rejects long integrated social and artistic forms, and finds new forms of refusal; art in which the protest itself is a theme of the work. However, in recent artistic practice, characterized by its "impurity" (according to Guy Scarpetta, in his work by the same name), the two paths meet. "Post-modern" art distinguishes itself from modern art, which favoured the first path over the second by seeking to achieve and express the ideal of a pure essence for each art form, that is, to exemplify in each work the definition of the art to which it belongs. In short, as goal and justification of its existence, and as a litmus test of its legitimacy and value, modern art has aimed (1) to be self-defining, at the level of the (art) object; (2) to stress intentionality, from the point of view of the relationship between the subject (the artist) toward such an object: since Dada and Surrealism and the "scandalous" demonstration by Marcel Duchamp, turning a urinal (among other found objects) into a "work of art", the art object is simply designated as such, is simply itself, no longer representation or reproduction (of the real, or of classic, canonical art), but intention and discourse. Thus (3), in its effects on the public, the work of art no longer constitutes an object of contemplation or recognition; it proposes (or imposes) the reception of a discourse, which, whether understood or not, acts upon the public: the work has become the equivalent of an "intervention", an "inter-action" — a performance.

Recent practices, said to be "post-modern", have questioned and ended a purification and rarefaction whose own logic could not help but lead to the "death of art" (just as we've had the "death of the novel" and the "death of cinema"); post-modernism isn't a nostalgic regression, however: the lessons of modernism haven't been forgotten, and contemporary art continues to centre its work around the three modernist preoccupations, already mentioned: (1) self-referentiality; (2) intentionality; (3) performance (the notion of art as action) — the greatest difference with modernist credo being that the "impure" nature of post-modern works authorizes them to introduce elements that deform and politicize (1), (2) and (3). To the pure, self-reflecting mirror that was the modern work (forming a microcosm closed onto itself within a world/discourse closed onto itself…), the post-modern work appears as the parodic mirror of a baroque carnival, that ends shattered in pieces. The mix of genres and media, multi-disciplinarity, references to and citations of history, art history, popular culture, the reappropriations, decontextualizations and recontextualizations, the return of figurative art, the taking up of political, social and sexual preoccupations, questioning values, permanence, authenticity, and the commodification of art, etc., are all now the "rule".

In this context, what is to be made of the "Create/destroy" imperative of Web art? Here also, the two paths meet: (1) formal critique/revolt + (2) critique/revolt within the work — and (3) their association, permitting the work and the artist to carry this critique/revolt into the world of art and into society. Web art is therefore a "post-modern" art.

Anne-Marie Boisvert

Translation: Ron Ross

 

References:

John Austin, Quand dire c'est faire, Seuil, Paris, (1962), 1970 pour l'édition française.

Gilles Deleuze, Différence et répétition, PUF, Paris, 1968.

Pascal Engel, "Comprendre un langage et suivre une règle", in Philosophie, automne 1985, no 8, Éd. De Minuit, Paris, pp: 45-64.

William Gibson, Entrevue dans Hour, Education+technology Special, Hiver 2000, p:21.

Lucien Goldmann, La création culturelle dans la société moderne, Gonthier, Médiations, Paris, 1971.

Pierre Lévy, Qu'est-ce que le virtuel?, Éditions la Découverte, coll. Sciences et société, Paris, 1995.

Guy Scarpetta, "Réflexions post-moderne", in L'Infini, printemps 1983, no 2, Éd. Denoël, Paris, pp: 119-128.

Michel Tournier, Le Vent paraclet, Gallimard,. Coll. Folio, Paris, 1977.

 

 



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