INTERVIEW WITH SHEILA URBANOSKI


Sylvie Parent: You are known for your videos as well as for your Web works. What attracted you to the Web and do you see any continuity between both media?

Sheila Urbanoski: I absolutely think that there is a natural affinity between the Web and video (though it is kind of odd to speak of natural anything when talking about these levels of technological explorations). Some of the affinity is obvious - reliance on the interface object to convey an artist's work; digital media; it's "homemade" aspects and so on.

On a practical level, it's probably easier for media artists to make the synaptic leap to Web-based media because, well, hell, we already use machines, computers, technology galore in our work. We are used to the glass screen flattening our vision and the presentation of narrative after a long and labourious technical process. Is there really that much difference between a storyboard and a sitemap?

This could be a downside though - the ease of movement between Web/video: I am often embroiled in discussions about "Web video", and so forth, precisely because of my background in both. I am a real hard ass about how the only video that should be on the Web is video that is *made* specifically for the Web. Vuc Cosik, one of my husbands, makes ASCII videos - using his medium of Webart and code to make video - in direct response to the annoying tendency of (video) artists to make a Website, with no technical, theoretical or aesthetic background (or even interest) in the Web medium whatsoever...they simply digitize their existing video and inflict us with massive download times!

So although I think there is very much a practical, technology-based relationship between the two media, that does not lend itself automatically to an asethetic or critical movement between video and the Web.

After all the technology may be cutting edge but the content is still primary, the words still what matters the most...I would argue that the Web is most perfectly suited to writers - it is a language-based, textual medium, after all...

S.P.: What attracted you to the Web?

S.U.: Extensible. Distributable. Accessible. Terra Incognita...

The extensibility of this medium; that you can add and subtract and edit and add and it will never be finished is what is fascinating and maddening. There is no *original*, no tangible (wall-based) object at all, a truly magical, illusory, never-ending, ever-changing media. If you choose it to be. By the way the only Website I have ever considered "finished" is POSITIVE and that only because my collaborator Ian Stephens died.

Distributable. Here is an artwork that can be seen just as quickly and easily in Hoboken as in Helsinki or Hanoi.

Accessible - and this only increases hourly. Imagine having the results of your art practise be available at any time to anyone with access to chipsets...

Terra Incognita, in that there are (were?) no parameters, no history, no rules...I often work outside of the Art milieu and I liked the completely unmarked critical territory of this medium (though that is rapidly changing, naturally. Yet the internet provides the venue where any theory/criticism about it may be rapidly challenged!). So although there are attempts now to define/critique the myriad aspects of the internet, I always feel like the genie is already out of the bottle...It is running along nicely, sometimes running amok, but there is still a lot of unstaked territory out there. It is so hip in the digirati circles I am in to be really down on the Net, it's slow, it's crap, it's boring. Yup, yup and yup but it is still radical and it still hasn't been fully tapped...

Oh. And it's cool.

S.P.: You have been working on Internet based projects as early as 1991. What were your first projects?

S.U.: In the late 80s - early 90s with my trusty Amiga 500 and super speedy 1200baud modem, the technological possibilities were, goddess knows, limited compared to today. At the time...wow. It was just wild - this new method of communicating and of interacting (and you know, all jaded seen-it-all-before blase attitude aside, it still is pretty wild, pretty wow, this internet thing).

What I remember the most though was that there were literally *less people involved*. This was at a time when the people online in your region were maybe, what, in the dozens, whereas now we are talking about the potential participation of the tens of millions...again just being online at all marked you in a particular, somewhat radical, way.

Various online "interventions" on my part way back when involved joining chats and taking on the persona of an obnoxious woman challenging the usually asinine, usually seedy chat (ooo, big stretch, that); baiting bigots; bogus rumours and flame wars; having group jam sessions and generally exploring what it was like portraying whomever or whatever I chose to present myself (or my selves) as.

To be honest, did I ever consider any of these "art" projects particularly, as it was the online status quo, you know what I mean?? 'Brat' projects, definitely. Perhaps newsgroup/bbs/chats could be described as performance pieces...role playing, gender fucking, assuming persona and other acts of digital dressing up was pretty prevalent then - and continues to be. There were the odd times when I would get into performative chats or sort of slam digital poetry rant sessions that were very chaotic + unstructured = great. But as far as I could tell this all rarely involved other confessed artists. But, hey, who knew ??

I was definitely attracted to the digital dressing up aspect and also the adoption and discarding of virtual persona - as these are interests that run throughout all of my art practise...But I would say that being online in the late 80s was most important to me in that I got connected, literally and figuratively, and got the digital juices flowing. The creation of important or earth shattering art works was not relevant or even the point for me.

I also really liked the inclusive nature of the internet community. And yes I do say INclusive. I have heard countless arguments about how the net is an exclusive place; it is white, male, educated, american, etc. - you need the technology and the access and the experience to get up online. Pfft, say I. If we say this often enough, everyone will come to believe it. Unlegislated communication is inclusive. Unlimited access to unlimited information is inclusive. Cybercafes, libraries, schools, everywhere are demos, kiosks, computers computers computers. So the access to hardware is there, honest, it is the wetware that is the barrier.

This leads into how I got involved in this stuff in the first place. As with everything great in my life, a good friend showed me the way and I was immediately off and running. And this has much to do with why I am committed to showing others how to do that thing I do - I want to set as many others, especially artists, off and running as possible!!

For the record, the first 'real' strictly Web-based project I did was in winter 1992, which was for the Mendel Art Gallery in good ole Saskatoon Saskatchewan. Bruce Grenville was the curator then and hired me to creating a prototype Website for them (to be viewed on Mosaic!). It was great! Having the time to just sit down and learn all about HTML was just what I needed. Very Renaissance - like having a patron!

S.P.: A few of your projects deal with pornography on the Web. Most women are uncomfortable with pornography. It is the realm of men, and in their hands too. But you got interested in the subject, and got involved in your way. On your Website shera.org, you give "recipes" to create your own Porn Website and suggest "ideas" about what you can do with it. Do you want to tell your stories as a pornographer?

S.U.: I am a self-described pornographer, yes. I surf porn a lot but after all, in point of fact, I find Playboy less offensive than Cosmopolitan. I am a major fan of the Internet porn industry. They are the real force behind the expansion of the home market for internet use (just like home VCRs - of course you all know that the only reason you have VHS as opposed to Beta is because the porn industry backed the one and not the other: same again with DVD). The porn industry is the only one making any real money, and lots and lots of it, on the net. Hand over fist (or hand over something ha ha ha). And because they have the most money to make they can also employ the best people.

When I do workshops I constantly suggest people study the source code of porn sites (and I do try to remember to show them how to surf with the images turned off). If any site out there is using the best and the latest and the neatest new hacks (especially around search engine placement) it will be porn sites.

For example, I spend quite alot of time experimenting with Search Engine placement, using meta tags, alts and other code tricks to usurp the position of certain companies or individuals - in other words to redirect people to my site instead of the 'real' Website they were looking for.

In 1997, I was very pleased to have my url place in the top seven to ten positions with four major search engines upon a search for a prominent Canadian anti-choice organization. In this way I was successful in having people interested in the Right to Life be introduced to the Right Life. In another version, I coded up my Website work so that it would be hidden from search engines: an interesting if academic exercise - how does a Webartist hide on the Web?

Manipulating the search engines was very successful, and seriously, every thing I learned I learned from surfing porn.

I have had a number of projects around porn, some on my own, others involving the participation of other like minded programmers, brats and artists. Some are lost in the drifts of data floating around in cyberspace...

One of many favourites was when we set up a dummy porn site that had a very standard preview section, and then a request for credit card information in order to become a member. We then sent on a pswd which let the user into the "real" Website, which was my version of what a good porn site would be. How to give your partner an erotic massage, Anais Nin writings, essay by Greer, sexy archealogical imagery (that famous Sheela-na-gig!) and so on...Maybe it sounds tame, but it was actually pretty cute and sexy...

Sexy was the aesthetic intent of this project - there was a positive dearth of sweet sex sites, though this is much better nowadays...

But the concept of messing around with expectations of porn Websites continued to interest me - and that developed into increasing experiments in data-mining along with the creation and distribution of digital personas.

The Website described above was just one of the so-called "interventions" with porn that I worked on. There were a number of variations on the theme (remember this was happening, quietly, over a period of three to four years) - this gave me lots of time to experiment and collaborate and dream up new tactics and schemes, strategies and yes, art projects...

For example, after getting some particularly cranky emails from dissatisfied customers (I mean, really!) - and btw no credit cards were actually debited for the pswd/membership (neatly sidestepping any court action, there's a tip for ya for free!) - we spammed all the gathered credit card info to all of the entire membership. A way of illustrating the misplaced trust we continue to place in such a distributable, unlegislated (particularly at that time, in 1996) medium.

S.P.: What were the reactions to these actions?

S.U.: Well, the good thing about having a sympathetic server is that you can shut down mailbox accounts quickly!! Jeez, people get so touchy when you spam out what they naively believe is their private information.

The most virulent reaction was from people being confronted not by their credit card information but their digital persona. This was when we used another twist of the same strategy described above but utilized the data gathered a little differently. As each member was asked to fill a standard form about likes and dislikes, sexual predilections and so forth we thought it would be nice service to introduce likeminded creatures. It was a very simple database script but it really freaked some people out to "meet" others who had their same interests...

Because remember, that the anonymity of it all, the lack of exposure is what attracts so many users to online porn and fetish in the first place! taking away that veneer of assumed privacy (because - surprise - nothing is ever really private, esp on the WWW), drawing back that curtain really really disturbed the poor men unlucky enough to have surfed my site.

And so it went...until it got a bit too hot and so i prompty sold the last of the domains I had bought and got the fuck out.

As for reaction not being positive, well, that is putting it mildly. This is when having a virtual persona of your own comes in really handy. The name and person I chose to manifest as The Pornographer doesn't exist, therefore the abuse (and threats of lawsuits) directed at him/her were a little easier to shake off.

And the response was often very positive! Even a lot of the guys whose credit card information I spammed out just laughed about it and accepted it as a light-hearted poke at them (which of course, it was). I was especailly charmed by people who appreciated the erotic aspects of the "fake" porn site, and thought it was nice. And I was sent anecdotes like how the url was being traded around as "jokes" on co-workers; isn't that sweet??

What is most interesting right now is the reactions I am get from people when I only discuss this work, within the arts community. (point of fact it took me quite a while to "out" these projects as artworks). The discourse around pornography was been done to death, hasn't it? and then it was - well - so long ago, really.

Remember that I am talking abouactions/projects that NO LONGER EXIST, are in archive form, were really small potatoes or were just one-offs. Wicked Mystress was sold, what, like 4 years ago now (!) So lately I have been interested in the reactions I get from people who haven't seen the work at all, just heard about it or attended one of my talks. I find their own imaginations embellish my literally non existent work to points where they never actually went! I have been accused a number of times of being exploitative of women's bodies, when the only sexual imagery was a millenia-old Sheela-na-gig sculpture. Or of abandoning feminism by branding my politics with an anti-sexuality taint - when it was all about sexuality, just not about smut. Or being anti-men because I am critical of a "healthy" outlet for sexual frustration. Or being a crap programmer because the pages look shitty (well, five years ago they didn't nyah nyah nyah).

S.P.: During your talk at the ISEA colloquium Cartographies held in Montréal last October, you also mentioned other earlier projects.

S.U.: This is Your Sister. Version 1.0 Fall 1994
On a domain buying spree, bought up several potentially interesting names, and starting mucking around with the idea of how to make money off porn, hee hee hee. Though I really wish I had bought, like, cocacola.com or something, shit.

Version 1.1 Spring 1995
So when I said that I never used pictures of Naked Ladies in my Websites I lied, a bit. In one version of my first porn site - this being the version when people (men) paid for a pswd to a porn site - they were presented with very straight ahead "beaver shots" of women with THIS IS YOUR SISTER stamped in a "censored" look across their bodies. I had twelve different pages with twelve different versions of the same text on different women.

Version 2.4 Fall 1995
In typical Web fashion, the project morphs on - i started adding other text messages, i remember using the Playboy centrefold "information box" as a guide:

"Hi, My name is Sindy, and I love snowboarding and sunset walks on the beach. I am a Leo and a 32 year old single mother desperately trying to keep my child out of social services by masquerading as a 22 year old single nymphomaniac with whopping 42DD plastic breasts that are killing me slowly but I want it bad oh baby baby".

The images of the naked women were all taken off assorted commercial porn sites, I particularly enjoyed finding ones that were watermarked - to supposedly protect their copyright...you understand that the naked women did not own the copyright, the Website authors did.

Version 3.5 late fall 1995, into early 1996
With an engineer or programmer or several dozen artist/activists we may or may not have managed to access the images directory of the FTP server of a prominent porn distributor. In the brief moment of time between entering their databank and the discovery by their security we may or may not have uploaded dozens of versions of This Is Your Sister images. Having used their naming syntax these images may or may not still be randomly cropping up on the byways of the aforesaid fictional, or not, porn site.

Version 4.2 throughout 1996
It was at this time that I became really rabid about the ins and outs of the code. Keeping a toe in with continued permutations of porn sites, implementing suggestions from cyberfemme and getting legal advice!

Version Fin early 1997
Sold the last of the naughty domain names, even wicked mystress, which is now a "normal" porn site. Though I often wonder if certain users ever hesitate when they see that url...hee hee hee

S.P.: How about Cyberfemme?

S.U.: i forgot about Cyberfemme! it was the result of an argument over the film Bladerunner. Darryl Hannah's character was referred to as an early Cyberbabe and i got my nose out of joint - a. because she was not cyber, she was android and b. she was a sex toy - and what we need now are CyberGoddesses, cyberfeminists, cybersisters...a "woman" also online at the time poked fun at my rant and said what we really needed were cyberfemme as there were already enough cyber butch. ROTFL!! so we started another newsgroup very spontaneously called cyberfemme where we pitched ideas or concepts (esp. interesting for a little artist like me, right?). Who knows if any of the ideas came to pass? it was just fun to jam on them. It was through cyberfemme that i pitched some of the early ideas i came up with and through that group that i got some great ideas back at me...

This was pre-www, very late 1990 so the discussion and ideas centered around pre-Web actions or physical manifestations (let's all apply for visa cards with the exact same data! let's all mail tampax used tampons and ask for a refund! group written letters to Dear Playboy and Esquire, and other cheeky stupidity). It eventually fizzled out, at least I think so! but i kept in touch with nine of the most interesting and we still bounce off each other now and again... We had a brief flare of activity in 1995 - 1996 when Cyberfemme was a fantastic resource for me as a sounding board and sort of vetting system for some of the ideas I was playing around with, but the people then (though all were women, who really knows if they were) had a hard core technical bent, very much into the cyber as opposed to the femme, very interesting...

I could safely say that it through this group that I developed a real appreciation of the actual building blocks of the Web, in other words the code itself. There is an elegance and beauty to writing code, and thereby controlling the medium, that is of a asthetic interest all of its own. And again, it is not everyone who gets it...but everyone at least can see the tangible result.

I have always said that as I don't use my vagina to work my mouse, and the computer doesn't care if I am boy/girl/both or vegetable matter. Gendering technology is the vested interest of the status quo - the boys just don't wanna lose their jobs or give up any of their marked territory, hee hee hee. Too late!! they should have stopped us earlier by not creating SGML or HTML or other English based user friendly client side programming languages, that made the transition from user to backend so much easier. Oh what a torrent they have unleashed...

That was a total cyberfemme moment, enjoy.

S.P.: Another important aspects of your work is collaboration. You have been involved in many art centers in Canada, training other artists, helping projects to become real. And a lot of your Web projects are actually conceived with others.

S.U.: Any Web artist who says they work alone is lying!! I do all of my own code and graphics and so on - however it is the constant back and forth and dialogue within the net community that fuels my work. It is not humanly possible for a human to keep up with the infinite changes and developments in Web-based media and possiblities...and if you don't know the possiblities how can you push them? So I rely on the human network within the digital network to keep me informed. This is pure data, the pure tech collaboration, around sharing ideas and concepts as well as techniques and processes ; the, well, meta-collaboration aspect of working on the Web.

The Web is by it's very nature collaborative - the work doesn't even exist without the client/server relationship - the hardware works together with the network and so on and so on.

Artists collaborating could be a potentially difficult situation, particularly when using a technology based medium where only one of the team is technically savvy. There is a tremendous amount of trust involved, especially so when you are taking another artist's work and interpreting it to the Web medium. I have often described myself as a wetware tool "channeling" the Web vision of other artists...

To work with someone who has a similar sensibility or approach while you each contribute differing skill sets to the project, that is when it is really cool. With my role as Web guru it is can be tricky - you know, you don't just want to be someone's technician, or percieved as such, but I have been lucky i guess and have had the best people to work with.

Collaborating using the Web is ideal in so many ways. For example, I worked on a site with Chris Robbins (still in progress, typically!), a media artist based in San Francisco while I was as far as away as you can imagine, in New Brunswick. And it didn't matter a bit - she could have been next door. Distances collapse, it is gorgeous.

I really enjoy collaborating, particularly with writers. As I have said elsewhere I think the text-based Web is so perfect for writers...and the medium is just perfect for them!

Some of the writing projects I have done include Speaking the Language of Spiders. This site incorporated the text and graphics of aboriginal artists into a framework of the Saulteaux cosmology of time. It was also the first time that I directly collaborated - with Ahasiw Maskegon-Iskwew - on the actual writing of the code.

Bill Burns (photographer, writer, conceptual artist) whose work I have always loved - and who is another member of the Saskaspora (the Saskatchewan artist diaspora) and I have been working on bringing his bookwork How To Help Animals Escape From Endangered Habitats online.

Ian Stephens died in Spring 1996 and I didn't finish the site based on his poetry and stories until 1997 (I needed some time off) so it was a personally difficult project for me. However the opportunity to work with such a strong body of work and to be given the trust of someone to take their life's work, interpret it (through graphics and code) and then to present it was a tremendous gift. I still think this site, POSITIVE, is my strongest work in that it had everything I strive for in my Web practise. Strong, challenging, engaging content within a complex code structure (deceptively so in this case) with fluid cross browser/platform useability: a site that is viewable on just about any clunker that was visually engaging as well as emotionally, textually and cerebrally.

It was also an interesting project for me because I decided to not update that site or the code used within it. Which is often remarked upon or criticized. Because it is an older site it is much less sophisticated technically than the viewer might be used to...when I started it, framesets where just being used!

As there is a tremendous amount of debate around archiving Websites, this site is a bit of a time capsule. When authoring Websites we tend to constantly update them, overwriting original versions into non-existence...so I decided to keep POSITIVE in its original code structure.

In the projects already described, I was involved very much as a collaborator/partner. But I am not adverse to being someone's code monkey. I have been known to slave for a good cause, like Anna Malkin's Amazing Amazons Website done for cookies and love just because i want to see her make her film. This is just one example of my direct and tangible way of helping artists, just getting their site done!

Probably the most ambitious collaborative project is Vingtieme Siecle/My Twentieth Century which is comprised of 100 stories contributed by 100 people from all over the world, it is not nearly complete but it is interesting again in that the people trusted me with a story, and I am working to present the framework for them. I like the challenge and also the connotation...though I would call these compilation works as opposed to Collaboration.

Me Myself I, where the Website was an integral part of a video installation only existed due to the input of the people within the gallery space, as well as off site. But I can say this of any site actually: we need the user! that is the real collaboration. The act of viewing Websites is usually of a very intimate nature...the artist/audience dynamic is very unique in this way. It's just me and you...

It is another level of challenge to me as a creator to work as a teacher, and to pass on my enthusiasm and experience. I have always relied on the kindness of strangers and in the Web, we all do. Passing on information is what this is all about and as I said it is vitally important to me to spread the word (or would that be code ??).

I have done workshops from New Brunswick to British Columbia in groups of one to three hundred and love it - and if one great Website is made by just one of the many participants that is just the best feeling...

Yes I have been involved in regional and national artist run centre community, for like, ever. It is such a great system and I try to be as supportive of the grassroots artist-run community as possible because without them we are nothing! I was on boards and I was staff and I volunteered and workshopped and campaigned and travelled and spoke and blathered and swore and generally carried on and now I see video taken seriously, new media being written about, audio innovation continuing, experimental film being screened and a strong media art community where artists can just stroll into a centre and have access to amazing equipment that i would have killed for ten years ago - and you know it warms the cockles of this bi-platform, cross-browsing media artist, it really does...

Soyez beau!

 

 



Courriel / email: courrier@ciac.ca
Tél.: (514) 288-0811
Fax: (514) 288-5021